Sasha Strauss is the managing director at Innovation Protocol, a brand strategy consulting firm he founded in 2006. Strauss currently leads a team of 25 in LA, SF, and NYC, and their clients include organizations like Google, Disney, Amgen, ADP, the Roman Catholic Church and the Jewish Federation and Homeboy Industries.
Strauss has served as graduate school faculty for 11 years, teaching brand strategy at USC’s Marshall School of Business, UCLA’s Anderson School of Management, and at UCI’s Paul Merage School of Business concurrently.
Strauss has given keynote speeches alongside notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.
In addition to earning his bachelor’s degree in political science from UCI, Strauss also holds a master’s degree in strategic corporate communication management from USC, and an executive management certificate from UCLA’s Anderson School of Management.