Distinguished Professor Elizabeth Loftus is renowned for her groundbreaking work on the malleability of human memory. She holds faculty positions in the schools of Social Ecology, Social Sciences and Law. Her 30 years of research have focused on the misinformation effect, eyewitness fallibility, and the creation and nature of false memories. In a list of the 20th century’s most eminent psychologists, the journal Review of General Psychology placed Loftus No. 58 – making her the top-ranked woman.